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AT&T settles 5G E false advertising lawsuit with Sprint

Sprint and AT&T on Monday reached a settlement — characterized by both as ‘amicable’ — over a lawsuit in which Sprint claimed its rival carrier used ‘numerous deceptive tactics to mislead consumers’ with its ‘5G E’ branding.  

The 5G E identifier popped up on smartphones earlier this year in certain regions where AT&T is expected to roll out its upcoming 5G network, which is scheduled for later this year and throughout 2020. AT&T calls this 5G Evolution. However, 5G E doesn’t mean a 4G phone is actually connected to a 5G network, which led Verizon and T-Mobile to slam it as ‘fake 5G’ and Sprint to sue AT&T for false advertising.

 

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News of the settlement was first reported by the site Law360, but the details haven’t been released. 

AT&T’s 5G E commercials have continued despite the legal battle, and 5G E continues to play a role in its marketing strategy. The company will continue its 5G Evolution marketing, a person familiar with the company’s thinking told CNET. 

Lonnie Rojas

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